According to German Fahrradmonitor 2017 E-Bikes and S-Pedelecs respectively bikes without drive are the most preferred means of transport after cars – even more preferred than the public transport.* Additionally bikes are used for almost every purpose. A movement, which Continental supports with its new concept within the City/Trekking/Urban segment.
Be it excursions, running errands, commuting or sports – cycling has established to a loved means of transport in all ages. Especially the reliability of the bike and the opportunity to avoid traffic jams, are unbeaten advantages. The routes, that the cyclist take, are as various as the reasons why people love cycling. Depending on the route, choosing the matching tire is a must.
Frankly we have questioned not less than the whole structure within our City/Trekking segment. And we questioned ourselves if the range would still be comprehensive or what would be needed to be updated?
Product Management City/Trekking
Reason enough for Continental to evaluate whether the old portfolio still would be clear enough and transparent or not. Established with the model year 2017, tires, application fields and naming have been subject to a fundamental assessment. From the rubber compound to the fabric thickness, now 3/180 TPI, to the breaker, and the profiles, like with the CONTACT Plus, the tires have been reworked in all budget ranges. The result: a completely overhauled new quality- and naming concept, which makes it so much easier, to find your matching tire.
The newly strcutured quality lines CONTACT Plus, CONTACT and RIDE make it so much easier to orient oneself in the different families. It all started with the CONTACT Plus, CONTACT and RIDE Tour, in each case the head of the family and thus true allrounder. Step-by-step, the experts within the single lines were following.
The customer feedback had a major impact. We had the possibility to directly incorporate this in the development process of our tires. Riders want to find the matching for their individual application field. To achieve this with the new structure played a huge role for us.